Limits to Corporate Social Responsibility: The Case of Gjensidige Insurance Company and Hells Angels Motorcycle Club

• Autores: Petter Gottschalk
• Localización: Corporate Reputation Review, ISSN-e 1479-1889, Vol. 16, Nº. 3, 2013, págs. 177-186
• Idioma: inglés
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• Resumen

  • The purpose of this paper is to explore the limits to corporate social responsibility (CSR) by presenting and discussing the case of Gjensidige Insurance Company and its efforts to contribute to organized crime prevention. On the basis of a stage model for CSR, this paper argues that the Gjensidige case might be found at the most advanced maturity level, which is the contribution stage of proactive involvement in society. At this final maturity level, corporate executives as well as all other organizational members perceive their business as part of a greater course in society. They take on a comprehensive and active responsibility in the local as well as global society, and they look for opportunities in society where the company can make a difference.