This paper investigates the sensitivity of choice experiment values 3AL for ecosystem services to �attribute non-attendance�. We consider three cases of attendance, namely that people may always, sometimes, or never pay attention to a given attribute in making their choices. This allows a series of models to be estimated which addresses the following questions: To what extent do respondents ignore attributes in choice experiments? What is the impact of alternative strategies for dealing with attribute non-attendance? Can respondents reliably self-report non-attendance? Do respondents partially attend to attributes, and what are the implications of this? Our results show that allowing for the instance of �sometimes attending� to attributes in making choices offers advantages over methods employed thus far in the literature.
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