Keep calm and johnny football: : the evolving trademark rights of college athletes

• Autores: John Grady, Mark S. Nagel
• Localización: Sport Marketing Quarterly, ISSN-e 1061-6934, Vol. 22, Nº. 4, 2013, págs. 246-248
• Idioma: inglés
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• Resumen

  • The article focuses on intellectual property rights of college athletes. Topics discussed include the lawsuit filed by Heisman Trophy winner Johnny Manziel on the trademark infringement, governance of the National Collegiate Athletic Association (NCAA) and trends in the collegiate licensing industry.