Resumen de Factors influencing the probability of early lapse of face to face recruited charity donors
Samples of lapsed and non-lapsed regular standing order donors to a large UK healthcare charity completed a questionnaire designed to establish possible reasons for lapse or continuation and, for the sample of lapsers, the main factors that contributed to whether a lapse was due to a person�s inability to pay. All the donors had been recruited face to face by employees of a professional external fundraising agency. A model was constructed hypothesising that lapse decisions, and the importance of financial considerations in such decisions, depended in part on an individual�s susceptibility to influence by an agency employee, the perceived importance of the charity�s cause, the person�s level of public commitment to the cause, level of income and recent changes in income, age, and general tendency to overspend.
