Resumen de The power of activist networks in the mass self-communication era: : A triangulation study of the impact of WikiLeaks on the stock value of Bank of America
This case study examines a confrontation between WikiLeaks and Bank of America (BOA). Drawing upon Castells� concept of mass self-communication and the cocreational approach to public relations, a triangulation of social network analysis and event study method allows this project to capture the structure of WikiLeaks� global network and to document how the activist network affected BOA's stock value. The analysis reveals that WikiLeaks emerged as the center of a global mass self-communication network consisting of a diverse group of members, such as social media sites and mass media outlets. The study offers implications for a re-conceptualization of the role of activism in public relations.
