Positive affect moderates the impact of assortment size on choice satisfaction

• Autores: Gerri Spassova, Alice M. Isen
• Localización: Journal of retailing, ISSN 0022-4359, Vol. 89, Nº 4, 2013, págs. 397-408
• Idioma: inglés
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• Resumen

  • Highlights: [�] Positive affect moderates the relationship between assortment size and satisfaction. [�] Positive affect eliminates choice overload in large assortments. [�] Positive affect has no effect or may lower choice satisfaction in small assortments. [�] We propose a meta-cognitive explanation for the observed effects.