Resumen de The impact of media frames and treatment responsibility within the situational crisis communication theory framework.
This experimental investigation examines the role and impact of media frames and enhanced treatment responsibility within the situational crisis communication theory framework. An experiment was conducted among 121 undergraduate students at a Midwestern university. The results indicated that enhanced treatment responsibility resulted in an elevated reputational threat to organizations. Furthermore, it was found that crisis reports that emphasized treatment responsibility resulted in elevated negative affect toward the organizations. Implications, discussion and future directions are provided.
