Rioja: a specific and efficient economic model for wine region organization

• Autores: Joël Brémond
• Localización: Journal of wine research, ISSN 0957-1264, Vol. 25, Nº 1, 2014 (Ejemplar dedicado a: Clusters, governance and territorial branding in the wine industry), págs. 19-31
• Idioma: inglés
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• Resumen

  • Rioja is the premier Spanish region for fine wine production. As it is an �Appellation d'Origine Contrôlée' (DOCa), it belongs to the European legislative framework. But it has also adopted many new world methods, especially calling on modern marketing and communication tools. Furthermore, the interprofessional organization and big bodegas have implemented an efficient synergy between corporate brands and the local territorial brand �Rioja'.