Value articulation: : a framework for the strategic management of intellectual property.

• Autores: James G. Conley
• Localización: California management review, ISSN 0008-1256, Vol. 55, Nº 4, 2013, págs. 102-120
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This article introduces a framework that helps to assimilate intellectual property management activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes. [ABSTRACT FROM AUTHOR]