Corporate social responsibility and advertising: does it extend to taking stances on social issues?

• Autores: Charles R. Taylor
• Localización: International Journal of Advertising, ISSN 0265-0487, Vol. 33, Nº. 1, 2014, págs. 11-15
• Idioma: inglés
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• Resumen

  • In this editorial for IJA, volume 33 issue 1, Charles R. Taylor examines the issue of corporate social responsibility in the light of gay and lesbian rights debates around the 2014 Winter Olympics held in Sochi, Russia. Many LGBT groups have criticised the responses of corporations who sponsor the Olympics Games and the conventional wisdom to avoid taking stances on controversial social issues may no longer be enough for marketers. Taylor calls for further research into this area, especially where the complex global economy may come into conflict with local cultural values.