Advertisements just aren't advertisements anymore: : a new typology for evolving forms of online "advertising"

• Autores: Colin Campbell, Justin Cohen, Junzhao Ma
• Localización: Journal of Advertising Research, ISSN 0021-8499, Vol. 54, Nº 1, 2014, págs. 7-10
• Idioma: inglés
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• Resumen

  • The authors offer opinions on advertising. It is stated that the traditional definition of advertising has been blurred by the expansion of means through which companies or brand name products communicate to the public by the Internet, or even, as in social media, with the public. A new definition of advertising is offered in which the identity of the creator of content and payment for its creation or placement distinguish advertising from word-of-mouth advertising.