Lessons learned from 197 metrics, 150 studies, and 12 essays a field guide to digital metrics.

• Autores: Stephen D. Rappaport
• Localización: Journal of Advertising Research, ISSN 0021-8499, Vol. 54, Nº 1, 2014, págs. 110-118
• Idioma: inglés
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• Resumen

  • In this excerpt, we begin with six lessons from Rappaport's extensive exploration and follow up those insights with a series of four essays from thought leaders who live, think, and prosper at the most advanced edges of the digital-marketing ecosystem.