16. Consistency as a basis for behavioral interventions: using hypocrisy and cognitive dissonance to motivate behavior change

• Autores: Jeff Stone
• Localización: Cognitive consistency: a fundamental principle in social cognition / Bertram Gawronski (ed. lit.), Fritz Strack (ed. lit.), 2012, ISBN 978-1-60918-946-4, págs. 326-350
• Idioma: español
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