Resumen de Finding the value in social business
Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron
The article discusses business initiatives that involve social media as of 2014, focusing on the results of a survey which indicate that companies with established social business initiatives sometimes experience improved business outcomes. Topics include the views of some managers concerning social media, the measurement of returns on investment in social business, organizational accountability, and the use of social media by some marketing departments.
