Social media's changing legal landscape provides cautionary tales of "pinterest" to sport marketers.

• Autores: II, Alfonso N. Cornish, Ben Larkin
• Localización: Sport Marketing Quarterly, ISSN-e 1061-6934, Vol. 23, Nº. 1, 2014, págs. 47-49
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The article focuses on the use of social media platforms of sport marketers in navigating potential legal traps. It discusses judicial decisions concerning social media platforms including the account of marketing vice president for a major basketball team in the business-oriented social network service LinkedIn, Twitter accounts of the founders of the XYZ Marketing Inc., and a Facebook account of an athletic director.c