Beware the next big thing

• Autores: Julian Birkinshaw
• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 5, 2014, págs. 50-57
• Idioma: inglés
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• Resumen

  • The article discusses innovations in management. The risks and possible rewards for a corporation of introducing innovations in management created by other firms are examined. Limitations of the effectiveness of the observe and apply method are discussed, particularly how many innovations in management are related to a corporation's specific culture or industry. The extraction and application of the basic concept of an innovation rather than simply imitating it is considered. The need for executives to have awareness of the nature of their current organizational structure is examined. INSETS: Idea in Brief;The Inevitable Hype Cycle;Four Kinds of Deviants.