When do first entrants become first survivors?

• Autores: Elena Vidal, Will Mitchell
• Localización: Long Range Planning, ISSN-e 1873-1872, Vol. 46, Nº. 4-5, 2013, págs. 335-347
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Despite extensive research concerning the challenges that early entrants face when they enter new markets, the term �first mover advantage� has taken hold in many business classrooms and executive offices. However, the belief in a wide-spread �first mover advantage� largely rests on a severe survival bias. Indeed, the perceived �first mover advantage� is primarily a �first survivor advantage�. This essays seeks lay to rest the idea of a dominant first mover advantage while, in a more positive vein, highlighting conditions in which early entrants do gain sustainable first survivor advantages.