Being early beats being better

• Autores: Walter Frick
• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 6, 2014, págs. 30-31
• Idioma: inglés
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• Resumen

  • An interview is presented with business education college teachers Henrich Greve and Marc-David Seidel. The two men discuss their research on the role of first-moved advantage in the adaption of technology in which their study of the history of sales of the McDonnell Douglas DC-10 and Lockheed L-1011 TriStar jet transports in the 1970s in which the former, despite serious design flaws, was able to obtain a larger market share due to having entered the market one year earlier than the L-1011.