Bridging the sustainability gap

• Autores: David A. Lubin, Daniel C. Esty
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 55, Nº 4, 2014, págs. 18-21
• Idioma: inglés
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• Dialnet Métricas: 1 Cita
• Resumen

  • Most mainstream investors are unconvinced that sustainability leadership translates into profits and marketplace success. Despite rising importance on the corporate agenda, sustainability - as currently understood and measured - interests only a small niche of investors. The authors argue that a back to basics approach for measuring sustainability's direct impact on revenue growth, productivity and risk would provide mainstream investors with the data that's critical to their decisions.