Revisiting complexity in the digial age

• Autores: Martin Mocker, Peter Weill, Stephanie Woerner
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 55, Nº 4, 2014, págs. 73-81
• Idioma: inglés
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• Resumen

  • As businesses grow and diversify, they almost inevitably make their range of offerings more complex. Until now, managing that complexity usually involved a trade-off between creating value from complexity and benefiting from the efficiencies of simplicity. But smart use of today's digital technologies can help companies finesse those trade-offs between costs and benefits. Digitization can help companies, for instance, increase product variety and integration while maintaining process simplicity.