Ethics missteps damage brand value

• Autores: Curtis C. Verschoor
• Localización: Strategic Finance, ISSN-e 1524-833X, Vol. 96, Nº. 7, 2014, págs. 11-61
• Idioma: inglés
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• Resumen

  • The article discusses how ethical lapses by a firm can damage its reputation. Examples at automobile maker Hyundai and banking company J. P. Morgan Chase & Co. are cited. Particular attention is given to retailer Target's response to a data-security breach in late 2013 that ultimately led to the resignation of the company's chief executive.