Harnessing Positive Peer Pressure to Create Altruism

• Autores: Tina Rosenberg
• Localización: Social research: An international quarterly of the social sciences, ISSN 0037-783X, Nº. 2, 2013 (Ejemplar dedicado a: Giving : caring for the needs of strangers), págs. 491-510
• Idioma: inglés
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• Resumen

  • Peer pressure is generally considered a negative influence, one that can pull people into anti-social behavior. But it can be an equally powerful force for encouraging altruistic acts. Pressure from peers can set a social norm of altruism and can inspire people to act heroically or altruistically in order to win the group�s respect. Most broadly, positive peer pressure is an organizing tool that can be used to create social movements for good causes.