Factores de Éxito de los Invernaderos. Un Modelo para México

• Autores: Víctor Robles, Judith Banda
• Localización: Estudios en Finanzas y Contabilidad: España y América Latina. Estado del arte y las nuevas metodologías aplicadas / coord. por María Ramos, Isabel Marta Miranda García, 2013, ISBN 978-607-00-4301-7, págs. 308-327
• Idioma: español
• Enlaces
  • Texto Completo Libro (pdf)
• Resumen

  • This research presents a model of success factors in a particular sector of Mexican agriculture , greenhouses . Profile of the entrepreneur , developing new products , services , competitive price , market strategy , product quality , service , process, research and To do this, a deductive analysis of successful aspects such as was followed technological development , the quality of personnel , business skills , financial resources , government support , optimal initial capital , control and accounting and financial records , among the highlights . This in the context of SMEs in Spain , USA , Pakistan and finally in Mexico . Where , agriculture and greenhouses in particular, have the problem of insufficient initial capital , difficult geographical access , high staff turnover , low quality, limited technology , market inaccessible , inadequate marketing channels and alliances exist . This problem is contrasted with the elements of success , achieving a contribution based on the following factors model profile businessman , Props - Governmental Grants , Financial Management , Retention of Skilled Labor , and Product Quality , Internationalization Technology Package.