Resumen de Estructura organizativa como estrategia para el éxito de una productora agrícola familiar mediana
This chapter aims to describe how companies take advantage offered by the have adequate organizational structure and its use as a strategy for achieving success and permanence. The selected methodology is the case study on a family farm producing third generation company , has over seventy years of experience in the production of corn, beans , potato and tomatillo . As a result of the investigation we emphasize that it has managed to continually adjust its structure to changes in the environment and even anticipate change . The leaders are clear that if they want to operate as an organization should be and act as an organization , the main constraint for businesses in the lack of innovation and their own inadequacies may impede the path to success So give priority to training , innovation , technologies and research with the vision of becoming a world-class company is its business philosophy.
