Managing trade contacts in HotRest intermediate markets: a resource-based view analysis in EU countries

• Maurizio Droli ^[1] ; Ting Fa Margherita Chang ^[1] ; Luca Iseppi ^[1] ; Livio Clemente Piccinini ^[1]
  1. [1] Università di Udine

     Università di Udine

     Udine, Italia

     
• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 20, Nº. 4, 2014, págs. 757-778
• Idioma: inglés
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• Resumen

  • Trade contacts in the intermediate market, or intermediate trade contacts (ITC), are transactional capital resources. They are measured by business-to-business purchases or sales. The objective of this work is to evaluate the impact of ITC sales on the sustained competitive advantage of hotels and restaurants, �HotRests�, in EU countries. In a resource-based view framework, only valuable (above-normal) and rare (concentrated) ITC become relevant. Using EU input�output tables and applying the supply-driven model, the relationships between the multiplier and the valuable and rare resources are identified. The main finding is that �HotRests� have the opportunity to manage their business-to-business relationships as a resource assetflow to speed up innovation processes and defend their competitive advantage.