United Kingdom: : Regulator issues new guidance on commercial references in programming and product placement

• Autores: Tony Prosser
• Localización: IRIS: Legal Observations of the European Audiovisual Observatory, ISSN-e 1023-8565, Nº. 7, 2014, págs. 22-23
• Idioma: francés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Ofcom, the UK communications regulator, has issued new guidance on commercial references and programming on 2 June 2014. This supplements existing provisions in the Ofcom Broadcasting Code (section 9) which aim to secure editorial independence in programming, to ensure that there is a distinction between editorial content and advertising, to prevent surreptitious advertising, to protect consumers and to prevent unsuitable sponsorship.