In search of the corporate citizen: the emerging discourse of corporate ecology

• Autores: Dale Cyphert, David Saiia
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 69, nº 3 (PRIMAVERA), 2003, págs. 241-256
• Idioma: inglés
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• Resumen

  • Examinations of corporate discourse tend to dischotomize ethical stakeholder relationships and strategic business decisions, but when the ethical/economic conflict is cast in rhetorical terms, the apparent contradictions can be seen as a failure of traditional Western managerial discourse. Decision making within bureaucratic organizations has follewed the traditionally rational, assertive forms of Western discourse, but management theorist increasingly urge corporations to adopt practices more appropriate for complex, adaptive, self-organizing communities. This emerging rhetorical form has practical utility in an adaptive, post-industrial "learning organization" but also allows a performance of organizational citizenship that integrates ethical and economic values in a discourse of corporate ecology