The organisation of Corporate Foresight: : A multiple case study in the telecommunication industry

• Autores: Cinzia Battistella
• Localización: Technological Forecasting and Social Change, ISSN-e 1873-5509, Vol. 87, Nº. 1, 2014, págs. 60-79
• Idioma: inglés
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• Resumen

  • The present paper focuses on the organisation of Corporate Foresight (CF): how the companies design their organisation to anticipate future trends and detect weak signals.

    The research focuses on a multiple case-study in the telecommunication industry. The paper highlights the organisational variables that characterise a CF organisation (organisational definition, specialisation and mechanisms of internal cohesion) and relates them to CF performance measures (effectiveness and efficiency).

    For increasing CF performance, companies need to define a peculiar system for foresight, more �structural� or more �cultural�, to specialise for foresight, to build a control system for procedures and to model internal and external relationships