Medición de la competitividad turística en la Subregión Cafetalera ubicada en las Altas Montañas en el estado de Veracruz

• Autores: Alejandra Aguilera, Ángel Calvario
• Localización: Ciencias Administrativas y Sociales, Handbook T-IV: Congreso Interdisciplinario de Cuerpos Académicos / coord. por David Israel Contreras Medina, Patricia del Carmen Mendoza García, Alejandro Ramírez Barajas, 2014, ISBN 978-607-8324-28-6, págs. 54-62
• Idioma: español
• Enlaces
  • Texto Completo Libro (pdf)
• Resumen

  • The coffee subregion located in the region of the High Mountains in the state of Veracruz shows diversity of attractions and tourist resources ideal for practicing activities of nature tourism and cultural tourism, however due to the limited information that exists, it is difficult to obtain an overview about the chances of success of tourism development in the subregion, therefore, in this research to measure the competitiveness of tourism in the region is proposed implementing a Likert scale with 10 variables reported by the competitiveness Index analyzes tourist of the Mexican States; in the case of the Coffee Subregion the results of the Likert scale was validated with the information obtained during the field work.