Resumen de Tracking public relations history in 1960s� Turkey: : The prevalence and reflections of development discourse

G. Senem Gençtürk Hiza, B. Pinar Özdemir, Melike Aktas Yamanoglu

• This study is based on a historical research, which focuses on the institutionalization of public relations in Turkey during the 1960s, and interprets this process in the frame of planned development discourse. Primary written sources collected from archive research and oral narratives generated from fourteen semi-structured interviews conducted with the pioneers in Turkey are analyzed through categorization and thematization. Findings of the historical research indicated that similar themes and orientations guided public relations practices in public and private sector in this period. Accordingly public relations education provided necessary intellectual background and human resources.