Market Share and Customers' Perceptions of Quality: When Can Firms Grow Their Way to Higher Versus Lower Quality?

• Autores: Robert Jacobson, Linda L. Hellofs
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 63, Nº 1, 1999, págs. 16-25
• Idioma: inglés
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