Strategies for Sustainable Business and Performance in Brazilian Industrial Companies

Maffini Gomes, Clandia ^[1] ; Kruglianskas, Isak ^[2] ; Scherer, Flávia Luciane ^[1] ; da Luz Neto, Roberto ^[1] ; Marques Kneipp, Jordana ^[1]
1. [1] Universidade Federal de Santa Maria
  
  Universidade Federal de Santa Maria
  
  Brasil
2. [2] Universidade de São Paulo
  
  Universidade de São Paulo
  
  Brasil
Localización: Journal of Technology Management & Innovation, ISSN-e 0718-2724, Nº. Extra 8, 2013 (Ejemplar dedicado a: Special Issue ALTEC: Social and Sustainable Project, Knowledge and Innovation Management), págs. 251-263
Idioma: inglés
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Resumen
- The study looks to analyze the adoption of strategies for sustainable business and the performance of Brazilian industrial companies. The quantitative character research has involved the execution of a survey. The results have permitted to conclude that the Brazilian companies are enlarging their participation in the international market. However, one must observe that some factors still limit this performance in terms of innovation management and socio-environmental management. Concerning the technological innovation management, one observes that, in spite of the growth of use of external sources of innovation over the last few years, one must still go a long way in the sense of developing a corporate culture that may value the partnership and the collaboration between the companies. Concerning socio-environmental management, the research data confirm the studies by authors mentioned in the literature review who maintain that most Brazilian companies still adopt a reactive stance in relation to these issues.