Destination Loyalty as a Consequence of Satisfaction and Switching Barriers

• Vo Van Can ^{[1] [2]}
  1. [1] The Arctic University of Norway

     The Arctic University of Norway

     Noruega

     
  2. [2] Nha Trang University

     Nha Trang University

     Vietnam

     
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 19, Nº. 3, 2014, págs. 273-286
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The purpose of this article is to investigate how satisfaction and switching barriers influence destination loyalty. A survey was conducted as the research instrument. A structural equation model was applied to test the causal relationship among the constructs. The findings show that both satisfaction and switching barriers have significant effects on destination loyalty. Of the multicomponents of switching barriers, interpersonal relationship and switching costs have positive impacts whereas lack of attractiveness of other destinations has a negative effect on destination loyalty. Furthermore, all three dimensions of tourist satisfaction and overall satisfaction have positive effects on destination loyalty. From a managerial aspect, tourism managers should concentrate not only on how to improve tourists' satisfaction but also on how to develop switching hindrances for tourists in order to enhance tourist destination loyalty.