Resumen de The Future of Urban Spas: A Trend Analysis of the UK Market
Ian Yeoman, Una McMahon, Katherine Findlay
An affluent and ageing society allows consumers to refine their approach to health because they now have the choice of striving for perfect health, as opposed to merely living disease-free. The elderly are the most frequent users of health-related goods and services. At the same time, the growth in tourism has come from short breaks in urban centres, thus as consumers strive to extend their healthy years the spa holiday market is growing. In the United Kingdom a number of factors have driven the growth of the urban spa break including the rise of the experience economy, awareness of the health benefits of spas and accessibility to greater supply. This research paper identifies a number of key trends that are shaping the urban spa holiday market and future business implications thus allowing decision-makers an insight into the patterns of change that is occurring now.
