The Future of Visitor Attractions in The Netherlands

• ALBERT POSTMA ^[1]
  1. [1] Stenden University of Applied Sciences

     Stenden University of Applied Sciences

     Países Bajos

     
• Localización: Tourism recreation research, ISSN 0250-8281, Vol. 39, Nº. 3, 2014, págs. 437-452
• Idioma: inglés
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• Resumen

  • Today’s visitor attractions are faced with a highly dynamic business environment which requires recurring and often high investments to remain attractive for customers and leads to a short life cycle. In order to help visitor attractions to anticipate future developments in good times and to make appropriate strategic decisions to extend the life cycle, the European Tourism Futures Institute (ETFI) has taken the initiative to carry out a futures study for the visitor attraction business in the Netherlands for the first time.  The aim of the study was to acquire a reliable and plausible picture of the interests of visitors in the future and the development opportunities for visitor attractions in the Netherlands.  By means of a survey with a representative sample of the Dutch population and a Delphi survey with the management of a few European amusement parks, developments in the business environment were identified that are expected to be the most important and most uncertain in the next ten years. The results were used to create four different scenarios that could be used by the visitor-attraction business to develop innovative strategies, concepts, products, services or business models that would make the attraction more future-proof.