In the 1920s, gossip columnist Walter Winchell catered to a formidable public appetite for celebrity news, reaching about 50 million Americans via his weekly radio show and daily newspaper column. Winchell relished the power his column gave him: “Democracy is where everybody can kick everybody else’s ass…. But you can’t kick Winchell’s” (Gabler 1994: xiii). Precisely because public opinion had become such a formidable political force, the autocratic few who shaped it were cushioned from its blows.
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