Sara Bannerman, Blayne Haggart
New institutionalism is a collection of institutionalist theories, including historical institutionalism, sociological institutionalism, and rational choice institutionalism. This article focuses on historical institutionalism in communication studies. First, we note that historical institutionalism—a dominant approach in political science—has appeared in relatively few studies of media and communications. Second, we describe the historical institutionalist approach. Third, we describe the historical institutionalist method in detail, breaking it down into 6 steps and demonstrating its usefulness, especially in the areas of communication history and communication policy and law. In the final section, we further develop our contention that the field of communications is a fruitful one for the development of historical institutionalism, and that historical institutionalism is a useful approach for communication scholars, especially in the areas of communication history, policy, and law.
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