“My family isn'T racist—however…”: : Multiracial/multicultural obama-ism as an ideological barrier to teaching intercultural communication

• Autores: Yea-Wen Chen, Nathaniel Simmons, Dongjing Kang
• Localización: Journal of International and Intercultural Communication, ISSN-e 1751-3057, Vol. 8, Nº. 2, 2015, págs. 167-186
• Idioma: inglés
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• Resumen

  • We analyzed via critical discourse analysis undergraduate essays from multiple sections of an introductory intercultural communication course to interrogate underlying ideology/ies that influence intercultural communication education. “Multicultural/Multiracial Obama-ism (MMO)” is coined to expose the reconfiguration of multiracial/multicultural Americans as new signifiers of a “post-racial” utopia under the Obama presidency. The dominant ideology of MMO is constructed and reinforced through three central frames: (1) meritocracy: achieving the American dream through hard work; (2) individualism: identity as self-chosen, not born into; and (3) universalism: equality of opportunities despite privilege. We conclude with theoretical and teaching implications of MMO in a “post-racial” society.