This essay argues that Eye on Awareness™, a recent deployment of the If You See Something, Say Something™ Department of Homeland Security campaign in US hotels, disciplines workers in order to organize their senses for the state, a process I term “feeling for the state,” by subtly redefining what it means to see the terrorist as what it means to feel the terrorist. I argue that feeling for the state throughout the training legitimizes expanded sovereign power and organizes affective labor to police racialized bodies and behaviors. I conclude by offering implications for readings of biopolitics that foreground affect.
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