Resumen de Belgium: : Flemish Media Regulator clarifies the rules on editorial and commercial content
Having established during its monitoring of Flemish television broadcasts that very short “bumpers” have been increasingly used to indicate advertising breaks, the Flemish Media Regulator issued an opinion on the implementation of the principle related to the distinction between editorial and commercial content. This principle is laid down in Article 79 of the Flemish Media Decree, which implements Article 19 of the Audiovisual Media Services Directive. According to Article 79, television advertising must be readily recognisable and distinguishable from editorial content. After consulting with the Flemish television broadcasters, a number of concrete guidelines were put forward.
