Resumen de Promoting road safety
Esbester talks about a road safety poster issued in Britain in 1969. It shows a couple on the motorbike wearing their safety helmets. He tells that this poster fits perfectly for the cover of the journal's special issue devoted to the international history of road safety. He adds that road safety education materials like this poster convey a lot about prevalent perceptions of danger and people's interactions with automotive technologies, and about responsibilities for managing risks in everyday life
