Build your brand

• Autores: Lene Bech Sillesen
• Localización: Columbia Journalism Review, ISSN-e 0010-194X, Vol. 53, Nº. 6, 2015
• Idioma: inglés
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• Resumen

  • According to the gospel of the online age, personal branding is key to building a career in journalism. Of all the tools journalists have at their disposal in their hunt for digital glory, the Twitter bio reigns high. But with only 160 characters available, it's not easy to strike that magical mix of informative, funny, and engaging. Here, Sillesen asks media marketing experts Aaron Schoenberger and David Meerman Scott to evaluate the digital brands of some of the industry's notable figures.