The role of mobile applications in the consumer experience at music festivals

• Autores: Amy Luxford, Janet E. Dickinson
• Localización: Event management, ISSN 1525-9951, Vol. 19, No. 1, 2015, págs. 33-46
• Idioma: inglés
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• Resumen

  • The ubiquitous capability of smartphones and their rapid uptake among music festival attendees indicates the potential for mobile applications as a tool within this environment. As a result, many organizers are choosing to develop festival-specific apps designed to enhance the user experience. Based on a review of festival apps and focus groups with festival attendees, this article analyzes the role of mobile apps in relation to festival consumer experiential needs. Analysis indicates a need for more consumer-focused app interfaces that pay close attention to the event anticipation experience, scheduling capabilities before and during the festival, and personalization options to enhance “presence.” At a practical level, mobile charging facilities are vital at festivals to enable app use.