Moving beyond marketing: : Generating social business value across the enterprise

• Autores: Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron, Natasha Buckley
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 56, Nº 1, 2014
• Idioma: inglés
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• Resumen

  • This year's MIT Sloan Management Review and Deloitte global survey found clear evidence that companies across industries are creating value with social business. A key finding is that social business value is a function of what we call social business maturity the breadth and sophistication of its initiatives. In this year's report, we detail the drivers of that maturity and how companies are using social business to transform their organizations and reap greater gains from their social business efforts. This article presents the highlights of our findings