Sustaining an analytics advantage

• Autores: Peter C. Bell
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 56, Nº 3, 2015, págs. 21-24
• Idioma: inglés
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• Resumen

  • There are several examples of companies that have maintained a competitive advantage through analytics for many years even decades. Analytics can be effective in a time of intense competition, when the analytics first-mover advantage becomes magnified. In other words, when the competition is really tough, it may be easier for the competitor to concede defeat than to plan a catch-up investment. Companies that have sustained an advantage from analytics have often taken a different approach, focusing on a large, critical problem rather than a low-hanging one. For example, Procter & Gamble (P&G) uses advanced analytics to reengineer its global supply chains