Belgium: : Public Broadcaster fined for violations of product placement rules

• Autores: Eva Lievens
• Localización: IRIS: Legal Observations of the European Audiovisual Observatory, ISSN-e 1023-8565, Nº. 7, 2015
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The Flemish public broadcaster did not respect the conditions required to include product placement in television programmes, according to the Flemish Media Regulator. These conditions are laid down in the Flemish Media Decree, which contains a specific subsection on product placement (Productplaatsing, Articles 98 to 101). According to Article 100, paragraph 1 of this decree, programmes which contain product placement must adhere to the following requirements: 1) the content of the programme must not be influenced to such an extent as to affect the editorial independence of the broadcaster, 2) the programmes must not directly incite the purchase of certain products or services, in particular through specific recommendations thereof, 3) the product or service must not be unduly prominent, and 4) viewers must be alerted to the fact that the programme contains product placement (by means of a “PP” logo at the start and end of the programme) (see IRIS 2011-1/9)