Project Stakeholder Management: A Case Study of a Brazilian Science Park

Pacagnella Júnior, Antônio Carlos ^[1] ; Porto, Geciane Silveira ^[2] ; Pacífico, Ornella ^[2] ; Salgado Júnior, Alexandre Pereira ^[2]
1. [1] Universidade Metodista de Piracicaba
  
  Universidade Metodista de Piracicaba
  
  Brasil
2. [2] Universidade de São Paulo
  
  Universidade de São Paulo
  
  Brasil
Localización: Journal of Technology Management & Innovation, ISSN-e 0718-2724, Vol. 10, Nº. 2, 2015, págs. 39-49
Idioma: inglés
Enlaces
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Resumen
- The stakeholder management has been a topic increasingly discussed in the literature about project management, though still existing, large gaps to be filled, especially in complex projects such as the implementation of science parks. Thus, in this paper is presented a case of a Brazilian Science Park which shows how the management team of the project identified key stakeholders and established strategies for engagement and collaboration that sought to increase their engagement, get resources and make use of specific capabilities that were required during the lifecycle of the project to the reaching of its goals.