Present and Future Languages – How Innovation Has Changed Us

• Au-Yong-Oliveira, Manuel Luís ^[1] ; Moutinho, Ricardo Ferreira ^[2] ; Ferreira, João Pinto ^[3] ; Ramos, Ana Luísa ^[1]
  1. [1] Universidade de Aveiro

     Universidade de Aveiro

     Vera Cruz, Portugal

     
  2. [2] Universidade da Beira Interior

     Universidade da Beira Interior

     Covilhã (Conceição), Portugal

     
  3. [3] Universidade Do Porto

     Universidade Do Porto

     Santo Ildefonso, Portugal

     

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• Localización: Journal of Technology Management & Innovation, ISSN-e 0718-2724, Vol. 10, Nº. 2, 2015, págs. 166-182
• Idioma: inglés
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• Resumen

  • Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the example of a new language we have created – the Business Narrative Modelling Language (BNML) – which communicates business perspectives based on pictorial representations, supported by the narrative. Currently, the concept of language is linked to the use of words. We foresee that such a definition of language will have to change to include other structured forms of communication, resorting and relying on graphics, also. We give examples of BNML representations, with regards to two case studies we have performed, based on face-to-face interviews and company visits. At ExpressGlass technology plays an important role, while at Yazaki Saltano a remarkable team effort between Toyota suppliers is made evident, to create innovation.