Women at a Music Festival: Biological Sex Defining Motivation and Behavioral Intentions

• Autores: Robertico Croes, Seung Hyun Lee
• Localización: Event management, ISSN 1525-9951, Vol. 19, No. 2, 2015, págs. 275-289
• Idioma: inglés
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• Resumen

  • This study aims to assess whether biological sex impacts motivation and experience at a music festival in Curacao and is premised on different consumption behavior induced by biological sex. Differences in motivations and behavioral intentions based on biological sex were observed. The study further revealed that biological sex plays an important role in framing the experience and behavior intentions of the female segment. This finding is relevant as females are becoming an important mainstream at music festivals and travel and leisure consumers. Biological sex as a predictor of motivation and behavioral intentions has wider effects than just increasing demand; it may deeply shape travel and leisure patterns. Failure to consider this finding could lead to dissatisfaction and missed opportunities in product offerings.