Resumen de Research Note: Analysing tourism demand in tourist districts – the case of Sicily

Vincenzo Asero, Venera Tomaselli

• This paper analyses tourism demand in the tourist districts in Sicily to study the relationship between the characteristics of tourists, types of tourism and expenditure. The data were obtained from a survey of tourists leaving the island after a holiday. The likelihood of choosing a type of holiday is estimated by means of a multinomial logistic model. The findings highlight the importance of the seaside, cultural, and food and wine/nature segments. The analysis of the distribution of per capita per day expenditure shows higher average values for the cultural holiday. The research provides insights for decision makers concerning the implementation of destination market strategies.